AI
Inbound lead → CRM automation
By Davy AGONMA — Freelance web developer & AI integrator
Problem
Leads scattered across spreadsheets, with the sales team losing all context.
Solution
A single pipeline: normalisation, light scoring, sales task creation and Slack alerts.
Outcome
Lead handling time down 70%, no unassigned lead after 15 working minutes.
Similar projects
Automation & AI: lessons from this kind of project
AI projects here include support agents, CRM enrichment, lead qualification and automated editorial pipelines with human validation. The point isn't to automate at all costs, but to remove repetitive work while keeping traceability and guardrails.
This case details the stack (LLM APIs, n8n orchestration, databases) and the operational outcomes. A useful benchmark if you're assessing an internal automation project.
Written by Davy AGONMA, freelance web developer & ai integrator.