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Web Dev

B2B analytics SaaS — real time

By Freelance web developer & AI integrator

B2B analytics SaaS — real time
Next.jsTypeScriptPostgreSQLStripe

Problem

A B2B software vendor was losing trials: a slow dashboard (>4s TTI) and a confusing signup funnel.

Solution

App Router rewrite, edge caching, a 3-step onboarding and product instrumentation (events + funnels).

Outcome

+32% trial-to-paid activation in 90 days, LCP halved on key pages.

Similar projects

Web & SaaS project: technical and business stakes

The web and SaaS projects in this portfolio show how to move from a slow site or a patched-together MVP to a maintainable architecture: auth, payments, dashboards and continuous deployment. Conversion and scalability come first, without runaway technical debt.

If you're planning a rebuild, a client portal or a marketplace, this project illustrates the method: metric scoping, short iterations, product instrumentation and perceived performance work.

Written by , freelance web developer & ai integrator.